A live bulletin is heard by Don Goddard reporting that President John F. Kennedy is shot in downtown Dallas, Texas. This second ABC bulletin follows the first bulletin which airs at 1:41 PM (EST). Continuous ABC Network coverage begins at 2:00 PM. Ron Cochran reports. Reporting from the scene of the assassination on WFAA-TV Dallas is Eddie Barker. Cochran and Ed Silverman continue with updated coverage from ABC headquarters in New York. Other correspondents confirm the death of the President. There are eyewitness accounts reported from Dallas Affiliate WFAA-TV. Correspondents Jay Watson and Bob Walker are heard. From Washington D.C., Edward P. Morgan reports. Bob Clark reports from Parkland Hospital in Dallas where the President was taken. He gives exact details of events which have occurred, moment by moment, from the time President Kennedy was shot. Vice President of ABC James Hagerty contributes commentary with Don Goddard. The Inspector of Police is interviewed at the scene of the book depository where shots were fired. More coverage from WFAA-TV studio interview with Abraham Zapruder is heard. With 8mm camera in hand, he has just walked into the studio with film footage he has shot of the actual assassination. There are updates reported by John Rolfson and Edward P. Morgan. From Times Square in Manhattan, Jules Bergman reports. He interviews people in the street. From State Street in Chicago, Frank Reynolds reports. ABC coverage is least remembered; it is viewed by only 8% of the American public. The majority of viewers tuned into CBS & NBC for what will probably be remembered as the most memorable coverage in TV history for a single event.
"As The World Turns," TV soap opera, is interrupted by Walter Cronkite at 1:40pm EST, who gives bulletins describing the attempt on the life of President John F. Kennedy. From KLRD in Dallas, Eddie Barker reports on the condition of the President: "He is dead... shot by an assassin." Cronkite continues coverage from the CBS Studio newsroom in New York; he confirms at 2:38pm EST that 38 minutes ago at 2:00 PM EST President Kennedy died. Cronkite has a difficult time composing himself and after a brief moment continues his report. CBS continuous coverage of the assassination begins with picture transmission at 2:00 PM EST and the following broadcast excerpts follow the events as they happened.
The facts reveal that Kennedy was shot at 1:30 PM EST and pronounced dead at 2:00 PM EST. The motorcade approached the Texas School Book Depository, and then made a sharp 135 degree left turn onto Elm Street, a downward-sloping road that extends through the plaza and under a railroad bridge at a location known as the "triple underpass." The giant Hertz Rent-a-Car clock on top of the Schoolbook Depository building was seen to change from 12:29 to 12:30 as the limousine turned into Elm Street.
Most of the witnesses recalled that the first shot was fired after the president had started waving with his right hand. After the third shot, the limo driver and police motorcycles turned on their sirens and raced at high speeds to Parkland Hospital, passing their intended destination of the Dallas Trade Mart along the way, and arriving at about 1:38 p.m. (EST).