October 18, 1954-May 27, 1957
Live ninety minute productions aired every fourth week. The range of material was vast, from dramas to musicals.
Presented on "PRODUCER'S SHOWCASE." This special color broadcast opens with the words, "The following program is brought to you in compatible color." For the first few years, NBC introduced all broadcasts presented in color with this introduction, prior to replacing the word "compatible" with the word "living" in 1957.
Classic fairy tale about a farm boy who trades the family cow for magic beans and climbs the beanstalk that grows from the beans, confronting an ogre. There are ten different songs presented in this live musical fantasy.