October 18, 1954-May 27, 1957.
Live ninety minute productions aired every fourth week. The range of material was vast, from dramas to musicals.
Presented on "PRODUCER'S SHOWCASE." Edwin Lester- Los Angeles-San Francisco Light Opera Association operetta about a case of mistaken identity concerning Rosalinda, her husband, their maid and a tenor, all involved in a romantic quadrangle.
September 5, 1949-June 7, 1954 (NBC); June 14, 1954-June 16, 1963 (ABC). "Voice of Firestone," which began on radio in 1928, was a Monday-night perennial for more than two decades before coming to television in 1949; for the next five years it was simulcast on NBC radio and television, until a dispute between the sponsor and the network over the Monday time slot led Firestone to shift the program to ABC. The half-hour musical series presented all kinds of music, but emphasized classical and semiclassical selections. Each week a guest celebrity was featured, and for many years the principal guests came from the Metropolitan Opera Company. The Firestone Orchestra was conducted by Howard Barlow, and the show was hosted by John Daly during its years on ABC; Hugh James was the announcer. "Voice of Firestone" was seen as a series of specials from 1959 until 1962; it returned as a weekly series in the fall of 1962 for a final season (September 30, 1962-June 16, 1963).
January 12, 1959-April 26, 1968. This musical series ran semiregularly for almost ten seasons-sometimes weekly, sometimes biweekly, and sometimes as irregularly scheduled specials. All types of music were presented on the hour series; Donald Voorhees conducted the Bell Telephone Orchestra.